Our Process
1. INSIGHTS GENERATION
We lead by conducting detailed market research on your competitive landscape, gaining a better understanding of your current brand and market position versus that of your competitors.
We then moderate an internal branding session with key stakeholders and members of your team to get to the core of your unique offer as well as your goals, successes and setbacks.
Using tailored prompts, we interview your customers and/or resellers of your products and services because experience has taught us that buyers and users are a critical source of insight into how to distinctively position your brand.
2. STRATEGIC PLANNING
Armed with information and a firm understanding of who you are and where you want to go, we plan on how to get you there. We develop a custom strategy that overcomes the specific problems you are facing.
Depending on your needs, we specialize in planning your brand, marketing, customer engagement, and retail strategies.
We look at all three customer touch points to ensure the power of your brand cuts through the competition. From generating awareness to facilitating conversions, to a captured sale at retail, and ultimately how to best continuously engage with your customers post-purchase. Strategic planning is fundamental to every decision and move we make.
Words we live by ‘do it right from the beginning or not at all.’
3. IMPLEMENTATION + EXECUTION
We then put that strategy into play. Depending on your unique needs, we uncover and define your brand’s personality, mood, tone, and style. From there, we’re able to build campaign and brand strategies that best support your objectives and goals.
Should your business need it, we direct and design truly distinctive, emotive, and successful creative - building long-term impact for your brand among your key customer groups.
Throughout stage 1 and 2, we ensure that your retail environment is successful by having well-developed strategies to optimize, streamline and facilitate an easy, eager, and confident sales process - making magic happen.
4. review + refine
Every move we make is reviewed by our team of experts, making sure we got it right. We work through your feedback with you, ensuring that you are ready to win.