Here’s what you and global leading brands have in common. People have problems and they will purchase the solution that promises to provide effective relief. You are in the relief business, not the book, coaching or public speaking business.
Read MoreI’ve made mistakes in my life but my choice of career was not one of them. I’ve loved every minute of it. Balancing my career aspirations with motherhood at times left me conflicted as to whether or not I was doing the right thing by my children especially on one fateful day that will forever live in my memory.
Read MoreYou’re thinking of going out on your own, it feels like the right time. The logic for doing so is sound. You have the support of those you trust. Excellent.
Read MoreI once worked for many years at a leading global market research agency with a previous background in brand management and advertising. On my first day, our regional CEO asked me to define the word “strategy” for him.
Read MoreThe short answer is ‘no’ because it’s not always its job. Let me explain.
Read MoreDon’t be. Trust us when we say they’re on your side.
During phase one of our brand development process, we ask to interview your clients. Why? It’s difficult to read the label when you’re standing inside of the jar.
Read MoreA critical part of our brand development process is to conduct a competitor review. This involves everything we can get our hands on about six direct competitors as identified by you. We look at their website, blog posts, news feeds, social media pages, digital advertising and have been known to do some secret shopping when we can.
Read MoreColour psychology is the study of hues as a determinant of human behaviour and is widely used in marketing and branding as it is believed to influence consumer emotions and perceptions of your brand and the goods and services you offer – albeit subconsciously.
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